Advertising on social media ("paid social") is the process of promoting your business, brand, or product on social media platforms like Facebook, Instagram, and TikTok. It involves creating and sharing content that is tailored to your target audience and is designed to attract and engage them.

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By using social media marketing, businesses can build their online presence, increase their visibility, and connect with their customers. It can help you to reach a larger audience, build brand awareness, and drive traffic to your website.

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To be successful with your paid social, it's important to have a clear strategy, create high-quality content that resonates with your audience, and engage with your followers regularly. By doing so, you can build a loyal following of customers who will be more likely to purchase from you and recommend your brand to others.

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And that's where we come in.